Our Process
Our Process
A proven framework for delivering exceptional software, on time and on budget.
How we operate
Four principles everything else hangs off
Transparency
Shared boards, weekly demos, and honest status. You always know where we stand.
Iteration
Ship, measure, improve. We treat scope as a living conversation, not a fixed artefact.
Quality
Strict typing, thorough tests, accessibility by default. Boring, on purpose.
Velocity
Small batches, short feedback loops. Momentum compounds when nothing is waiting.
The Five Phases
From first conversation to live product
Every engagement moves through the same five phases. Scope changes. People change. The rhythm doesn’t.
Phase 1
Discovery & Strategy
We immerse ourselves in your world — business model, target users, competitive landscape, technical constraints. Through stakeholder workshops, user research, and systems auditing, we build the strategic foundation that ensures every decision downstream is informed and intentional.
What we do
- Stakeholder interviews & workshops
- Technical systems audit
- User research & persona development
- Competitive & market analysis
- Requirements & scope definition
You’ll receive
- Strategic roadmap & project brief
- Prioritised feature backlog
- Risk register & assumptions log
- Success metrics & KPI definitions
Phase 2
Design & Architecture
Before a single line of production code is written, we design every screen, flow, and interaction in high fidelity. You click through and approve the complete experience — from information architecture to micro-animations — so there are zero surprises during build.
What we do
- Information architecture & wireframes
- High-fidelity UI design in Figma
- Interactive prototyping
- Design system & component library
- Usability testing & iteration
You’ll receive
- Approved high-fidelity designs
- Clickable interactive prototype
- Design system & tokens
- Responsive breakpoints & states
Phase 3
Development & Iteration
Our engineers build with precision — clean architecture, strict TypeScript, thorough test coverage, and CI/CD from day one. You see weekly demos with real, shippable software. Every sprint delivers value, not just promises.
What we do
- Architecture & database design
- Sprint-based agile development
- Code reviews & pair programming
- Automated tests (unit, integration, e2e)
- Continuous performance tuning
You’ll receive
- Production-grade application code
- CI/CD pipeline & preview deploys
- Technical documentation & ADRs
- Weekly demo recordings
Phase 4
Quality Assurance
Rigorous testing across devices, browsers, and edge cases — followed by security hardening, accessibility audits, and load testing at realistic scale. We ship production-ready code, not prototypes dressed up with demo data.
What we do
- Cross-device & cross-browser testing
- Accessibility audit (WCAG 2.2 AA)
- Security review & dependency audit
- Load & performance testing
- Regression sweep & release sign-off
You’ll receive
- Full test matrix & coverage report
- Accessibility audit (VPAT-ready)
- Security & dependency audit
- Performance benchmark baseline
Phase 5
Launch & Support
Launch day is a non-event — because we have been shipping to production-like environments from week one. We handle infrastructure provisioning, monitoring setup, and the deploy itself. Then we stay to iterate, optimise, and support.
What we do
- Infrastructure provisioning & hardening
- CI/CD pipeline configuration
- Performance & security monitoring
- Post-launch triage & hotfixes
- Analytics setup & optimisation
You’ll receive
- Live product on production infra
- Monitoring & alerting dashboards
- Runbooks & on-call handoff
- 30-day post-launch support window
Sprint Cadence
A rhythm you can set your week by
Every sprint is paced by three fixed rituals — so collaboration stays predictable and momentum stays compounding.
Demo
Walkthrough of last week’s work on a shared call.
Build
Focused development. Async updates in Linear.
Check-in
30-minute stakeholder sync. Priorities reconfirmed.
Build
Focused development. Code reviews flip fast.
Ship
Preview deploy, QA pass, release notes in your inbox.
Async between rituals. Shared boards. Loom over meetings.
What You Walk Away With
Every phase ends with an artefact
Concrete, owned by you, documented. Nothing ambiguous, nothing hand-wavy.
FAQ
Questions we hear every week
The ones that come up before we have even started.
Most product builds run 8–16 weeks from kickoff to launch. Discovery is 1–2 weeks, design 2–3, build 4–12, QA 1–2, launch 1–2. Timelines shorten when scope is tight and lengthen when discovery reveals load-bearing unknowns.
Both. Discovery is always a fixed fee. Design and build are quoted as fixed-scope phases after discovery, with a clear change-order process. If scope is exploratory, we offer a T&M weekly rate instead — transparent, capped, invoiced every two weeks.
You do. Every artefact — repository, Figma files, infrastructure, analytics accounts — is created in your name from day one. No lock-in, no handoff tax. If you ever choose to take the product in-house, we document, train, and step back cleanly.
Every engagement includes a 30-day post-launch support window. After that, teams choose one of three paths: a monthly retainer for ongoing iteration, a fixed-scope follow-up phase, or a clean handoff with documentation and optional advisory hours.
Ready to build something exceptional?
100% money-back guarantee if the project fails to launch before the deadline.
Applies only if client delivers required assets/feedback on time, scope remains unchanged, and contract is signed. Subject to final scope.